Effective Marketing Through Storytelling

At one point in time, “selling” meant pushing a product out there with clever gimmicks to convince people to purchase. Those days are over! Customers in every industry want connection. That’s where storytelling comes in. This post shares resources for effective marketing through storytelling. Teacher bloggers can also find specific tips and freebies included.


This post may contain affiliate links to Amazon for your convenience. As an Amazon Associate, I earn from qualifying purchases, which do not cost any extra for you. Please see theΒ full disclosure here.

Books on Marketing through Storytelling


Whether its an audio book, e-reader, or traditional page turner, I love books!

Learning through reading works for me. So, this list presents some of my favorite books on marketing through story telling.

Kicking off the list is John Livesay’s Better Selling Through Storytelling.



As with several other options on this list, John Livesay’s book is available on Audible.

Listening to the story examples in the book is powerful.

Plus, you can listen while you get other things done in your life.

You can try a 30-day trial of Audible HERE, which allows you to enjoy John’s tips for FREE.

Trigger Fingers: Personal Branding Through Storytelling




What do you want to be known for? This book helps you uncover that through 18 story examples from Adam.

Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results


I love practical and I like humor. Give me an “aha moment” while making me laugh is a win-win.

That’s why this book is on the list!


StoryBranding 2.0: Creating Stand-Out Brands Through The Power of Story


The author of this book is a former advertising executive who decided to write a first person narrative from a customer’s perspective.

With a little tweaking, his short story became the most effective sales pitch in his career up to that point.

This lead to multiple other effective marketing strategies through storytelling that he teaches in the book.



Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business


Here’s a part of the summary for this book:

You’ve heard how story is the latest-and-greatest business toolBut what stories do you need to tell and how do you tell them?

I LOVE this book. πŸ‘πŸΎπŸ‘πŸΎπŸ‘πŸΎ


How to Get These Books for FREE


I’ve already mentioned using a free trial of Audible, so you can listen to some of these books.

But, I use another Amazon service, which allows me to get several of these books for free.

It’s called Kindle Unlimited.

I’ve been using this book program for years because it saves me so much money on books.

You pay $9.99 a month to read as many books as you want that are available in e-book form and can be downloaded through the Kindle app.

Using the Kindle app doesn’t cost anything extra and works on any device.

You can get a free 30-day trial using my affiliate linkΒ HERE.Β That way you can see how you like these books and Kindle Unlimited at the same time.

Storytelling Works Through Email Marketing Too


Every resource I’ve recommend so far presents storytelling marketing strategies for things like:

  • one-to-one or one-to-many client services
  • blogging
  • a few even mention video marketing that uses storytelling

But this form of marketing also works extremely well with email.

If you want even more targeted advice about how to use more stories with your list building, then this one has several ideas:


More Marketing & Money-Making Tips for Teacher Bloggers


Teacherprenuers and teacher bloggers have plenty of stories to tell! Working in the classroom with kids is never dull.

But as you grow stronger with your storytelling, you will want to also arm yourself with other effective marketing strategies and ways to make money online as a teacher.

These posts offer tips for you:


In addition to these, you may be interested in more nitty-gritty SEO tips too. I have a 45-minute video webinar filled with practical ways to strengthen your SEO game.

Here’s a snippet of it here:


You can see the full video from my Teachers Pay Teachers store HERE.


Tanya G. Marshall The Butterfly Teacher Transforming Learning for all students

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